Children grew up seeing their photos on a screen and these same young people are the generation that gravitated in huge numbers to Fujifilm’s instax instant cameras. In 2002, the photo printing market experienced a decline even while the number of photos being taken increased rapidly with the advent of affordable digital cameras and smartphones. Once consumers feel comfortable, they can simply click the “order now” button to be directed to a number of different retail partner options and choose their preference. The Fujifilm Printlife website offers a world of helpful and inspiring videos designed to help consumers learn about all the various ways to print and share their photographs. Our goal for the website is to develop a community that offers a “two-way street” of communication ensuring that consumers have easy access to helpful content. Fujifilm Printlife will benefit everyone including new parents, families, travelers, DIY and crafters, brides/grooms, students and grandparents. Printlife is a movement designed to inspire, educate and create awareness for consumers to print and create more with their digital photos. “Fujifilm is launching the Printlife Movement to provide the critical information and assistance consumers require to help organize, archive, share and preserve their precious memories for generations to come.”įujifilm Printlife, something for everyone. “Our research findings indicate that while consumers want to print their photos, many struggle with organizing digital archives from various devices, lack knowledge of printing options available and worry their photos will be lost someday,” says Greg Poole, VP & GM, Photo Imaging Division. It is estimated that some 1.5 trillion photos will be taken worldwide in 2018 and yet most consumers will print very few of these or in some cases not print them at all. The Fujifilm Printlife Movement and the new Fujifilm Printlife website will utilize mostly video format to deliver the education and inspiration that consumers need to start their own “Printlife”. Mississauga, Ont., June 5, 2018 – FUJIFILM Canada, Inc. today announced the launch of the Fujifilm Printlife Movement. Printlife aims to build a community that encourages individuals of all ages to experience the rewarding benefits of printing their favourite moments.įUJIFILM CANADA ANNOUNCES THE LAUNCH OF PRINTLIFE THE MOVEMENTĪ campaign to deliver inspiration and education to Canadian consumers on all aspects of printing their digital images. Launched June 2018 by Fujifilm, the Printlife movement provides consumers with fresh content so they can better organize, archive, share, and preserve their precious memories for generations to come. Printlife is all about discovering new and fun ways to enjoy your photographs. The Fujifilm Printlife movement aims to inspire, educate, and create awareness about the importance of printing digital photos.
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